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How to Sponsor

Garde staff will be happy to customize your sponsorship needs based on your choice of programs and performances in order to maximize the visibility of your business. Sponsorship provides your business with a unique opportunity to help your brand as a leader in the community. As a Sponsor, you can creatively entertain your business associates and clients in a unique entertainment venue while serving the cultural, educational and social needs of your employees and their community. Sponsorship is also a wonderful for individuals, families and foundations to demonstrate and encourage public support for the Garde’s facilities, programs and services.

Call Jeanne Sigel at (860) 444-4430 or email at jsigel@gardearts.org for further information.

Playbill Advertising

Dear Community Partner:
As a valued member of the New London County Business Community, we are pleased to invite you to be a featured advertiser in the Garde Arts Center Playbill for the upcoming 2018-2019 Season.
As you know (we hope) The Garde Arts Center – Eastern Connecticut’s regional non-profit center for the performing arts and cinema – is the place for those who live and work in our region to enjoy the best of Broadway, opera, special events, family entertainment, film, and fabulous live music – all in the unique setting of the beautifully restored Garde Theater.

As a Playbill Advertiser, your company’s message will be delivered to over sixty thousand patrons attending Garde performances all season long, from August 2018 to July 2019. Many of these patrons attend multiple shows per season, providing repeated exposure to your ad. At the Lyle Lovett and John Hiatt concert this winter, patrons from 150 zip codes and 10 states found their way to New London. The restaurants were are capacity and turning customers away.

Our audience is your audience! The Garde Playbill is a keepsake publication, typically read cover to cover by our patrons, many of whom are part of a highly desirable demographic for your business:

  • 35 + with disposable income
  • Well-educated and professional
  • Dual-income, affluent households
  • Multi-generational families

Our patrons recognize that Playbill advertisers provide vital support to the Garde Arts Center and reward those companies with their patronage and business. In addition, your Playbill advertising dollars directly support Garde events and PACE: Partners in Arts, Community and Education programs which, in turn, support our education/non-profit partners and stimulate the local economy as well.

Reserve your space TODAY to lock in the best position. Please call me at 860-444-4430 or email the enclosed order form at jsigel@gardearts.org. We look forward to showcasing your business in our 2018-2019 Garde Arts Center Playbill and sharing a brand new season with you.

Jeanne Sigel
Director of Marketing & Development
Garde Arts Center
325 State Street, New London, CT 06320

Become a Playbill Supporter | View our current Playbill supporters

Garde Playbill advertisers will be updated after sales are final.